SEO is a powerful marketing strategy that can transform your business. However, optimising your site for organic traffic and lead conversions can be challenging. As an SEO agency in Berkshire, we can help you understand the importance of on-page SEO and how it can work for your business.
What is on-page SEO?
It might sound like hyperbole, but on-page SEO really can transform your marketing. But, first, you need to understand what it is and how you can make it work for you.
Search engine optimisation (SEO) has two main components – on-page and off-page:
- Off-page SEO focuses on building your authority outside your website – think social media marketing and link building.
- On-page SEO optimises internal page elements to ensure they’re search engine friendly.
So when you’re focusing on on-page SEO, you’re looking at the page elements you can control, like metadata, keyword strategies and content quality.
Why do I need on-page SEO?
Every website is looking to rank number one on Google. Because the higher you rank, the more organic traffic you generate and the more conversions you can expect. Using on-page SEO makes it easier for Google to understand your content. But that’s not all. Done well, it also improves the all-important user experience.
Google constantly seeks to improve its service, but nothing’s perfect. It still needs help to understand and rank your content. To do that, Google uses the E-A-T (Expertise, Authoritativeness, and Trustworthiness) framework. Fortunately, there’s only a handful of ranking factors you need to focus on to optimise your content and improve the user experience:
- Simple URL structures
- Title tags and meta descriptions
- Keyword strategies
- Alt image tags
- Internal and external links
- Content that is readable and informational, navigational, commercial or transactional
How can on-page SEO transform my business?
So how can on-page SEO benefit your business?
Improve rankings and local search
The goal of your on-page SEO is to boost your ranking in Search Engine Results Pages (SERPS). Creating high quality, unique content that’s optimised for user experience and ranking factors will improve the prospects of your fpage being found. And when page one results have a CTR of 71%, you’ll soon see a difference in your organic traffic and revenue.
On-page SEO also gets the best results for local reach and visibility. So implementing relevant terms like ‘SEO Agency Berkshire’ in metadata and keywords will return all-important local organic traffic. In turn, this can lead to higher conversion rates and boost your revenues.
Increase business exposure
Google estimates that there are 63,000 searches every second. Now consider that 98% of global consumers shop online. So if your site isn’t optimised for on-page SEO, you may not be getting the exposure you need to boost your business.
An effective on-page SEO strategy complements your marketing efforts and increases your business exposure. This, in turn, drives organic traffic, leading to higher conversion rates, more sales and greater revenue. It’s a far more effective long term solution than pay-per-click, which up to 80% of users ignore, preferring to trust organic search results.
Stand out from the competition
Every business understands the importance of SEO. So implementing an effective on-page SEO strategy can help you achieve the uniqueness that makes your website stand out. In addition, focusing on an effective SEO strategy will deliver the experience your users crave, creating repeat customers.
Jennifer Cornish SEO Agency
At Jennifer Cornish Design, we can help you navigate your website SEO for professional and transformative results. We’re an SEO Agency in Berkshire with a complete range of website services, including proven on-page SEO, so contact us today to start your creative journey!