Jennifer Cornish Designs

PPC Services: Drive Targeted Traffic and Boost Sales with Google Ads

In today’s competitive digital landscape, Pay-Per-Click (PPC) advertising has become one of the most effective ways to drive targeted traffic to your website and increase sales. Whether you’re looking to promote a new product, generate leads, or boost brand awareness, PPC allows you to reach the right customers at the right time. At Jennifer Cornish Design, we specialise in creating tailored Google PPC campaigns that help businesses maximise their return on investment (ROI) and achieve their marketing goals.

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What is Google PPC and How Can It Benefit Your Business?

Google PPC, or Google Ads, is a form of online advertising where you pay only when someone clicks on your ad. These ads are displayed at the top of search engine results pages (SERPs), ensuring that your business gets prime visibility when potential customers are actively searching for products or services like yours. With Google Ads, you can target specific keywords, demographics, locations, and even times of day, allowing you to connect with your ideal audience.

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Our PPC Services: A Strategy Built Around Your Business Goals

Our team of PPC experts works closely with your business to develop a customised strategy that aligns with your objectives, whether it’s increasing sales, generating leads, or improving brand visibility. Here’s how we can help you succeed with Google PPC:

1. Keyword Research and Campaign Setup
The foundation of any successful PPC campaign is selecting the right keywords. We start by conducting thorough keyword research to identify the terms your target audience is searching for. This ensures that your ads appear when potential customers are looking for products or services similar to yours.

We then set up your Google Ads campaign, organising keywords into relevant ad groups, and writing compelling ad copy that entices users to click. Our goal is to create high-quality, targeted ads that drive qualified traffic to your website.

2. Ad Copy Creation and Optimisation
Compelling ad copy is crucial for attracting clicks and converting users. Our team of copywriters will create persuasive, keyword-rich ads designed to stand out on Google’s search results pages. We also perform A/B testing on different variations of ad copy to determine which ones perform best, continuously optimising your ads to maximise click-through rates (CTR) and conversions.

3. Targeting and Bid Management
We ensure that your PPC campaigns are laser-targeted by selecting the right audience based on location, device, language, and demographics. This way, you’re not wasting ad spend on users who are unlikely to convert. In addition to targeting, we manage your bids to ensure that you’re getting the most out of your budget. We use advanced bidding strategies to ensure that you’re paying the right price for clicks without overspending.

Our bid management techniques include using automated bidding strategies like Target CPA (Cost Per Acquisition) and Target ROAS (Return on Ad Spend) to maximise results based on your goals.

4. Landing Page Optimisation
Driving traffic to your website is only half the battle—converting that traffic into sales is the real challenge. That’s why we don’t just stop at ad creation. We also work with you to optimise your landing pages, ensuring that visitors are met with a seamless, relevant experience when they click on your ad. A well-optimised landing page can dramatically increase your conversion rates and lower your cost per conversion.

From call-to-action buttons to page load times, we’ll ensure every element of your landing page is optimised for maximum impact.

5. Conversion Tracking and Analytics
Understanding the performance of your PPC campaigns is essential for long-term success. We set up advanced conversion tracking to measure everything from website visits and form submissions to online sales and phone calls. This data allows us to continuously refine your campaigns, making data-driven decisions to improve performance over time.

By regularly analysing your campaign’s key metrics, we ensure that your ad spend is being invested wisely and delivering measurable results. You’ll receive detailed reports that show how many clicks, impressions, conversions, and sales your ads are generating, providing you with full transparency and insight into the value of your PPC investment.

6. Ongoing Campaign Management and Optimisation
PPC is not a “set it and forget it” strategy. Google’s advertising landscape is constantly evolving, and your competitors are always vying for the same audience. That’s why we offer ongoing campaign management and optimisation to ensure your ads continue to perform at their best.

Our team will monitor your campaigns daily, adjusting bids, refining keywords, and optimising ad copy to keep your ads competitive and profitable. We’ll also make recommendations for expanding or scaling your campaigns as your business grows.

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Choose your PPC plan

Our PPC services are designed to help businesses of all sizes enhance their online presence, drive paid traffic, and convert that traffic into paying customers.
Here’s how we can help you rank higher on Google and increase your sales. We have specialist PPC packages for all your business needs

PPC BUSINESS

£ 300 PER MONTH + VAT
  • Keyword research
  • Multiple campaigns
  • Multiple keyword ad groups
  • Analytics & tracking set-up
  • Write ad copy & implement
  • Ad copy variations
  • Add negative keywords
  • Campaign split testing
  • Landing page recommendations
  • Key account management
  • Monthly report
  • 1.5 hours monitoring & optimisation
  • £1500 Max PPC budget
CONTACT TODAY
3 MONTHS MIN TERM.
1 MONTH NOTICE PERIOD
ALL PRICES EXCLUDE VAT

PPC ENTERPRISE

£ 400 PER MONTH + VAT
  • Keyword research
  • Multiple campaigns
  • Multiple keyword ad groups
  • Analytics & tracking set-up
  • Write ad copy & implement
  • Ad copy variations
  • Add negative keywords
  • Campaign split testing
  • Landing page recommendations
  • Key account management
  • Monthly report
  • 2 hours monitoring & optimisation
  • £3000 Max PPC budget
CONTACT TODAY
3 MONTHS MIN TERM.
1 MONTH NOTICE PERIOD
ALL PRICES EXCLUDE VAT

PPC ENTERPRISE+

£ 550 PER MONTH + VAT
  • Keyword research
  • Multiple campaigns
  • Multiple keyword ad groups
  • Analytics & tracking set-up
  • Write ad copy & implement
  • Ad copy variations
  • Add negative keywords
  • Campaign split testing
  • Landing page recommendations
  • Key account management
  • Monthly report
  • 3 hours monitoring & optimisation
  • £5000 Max PPC budget
CONTACT TODAY
3 MONTHS MIN TERM.
1 MONTH NOTICE PERIOD
ALL PRICES EXCLUDE VAT

The benefits of Google PPC advertising include

At Jennifer Cornish Design, we help businesses take full advantage of Google PPC to drive more traffic and convert that traffic into sales.

Instant Visibility

Unlike organic SEO, which can take months to see results, PPC ads deliver immediate visibility, placing your business in front of potential customers right away.

Targeted Traffic

By selecting specific keywords and demographic criteria, you can ensure that your ads are shown to users who are most likely to convert.

Control Over Budget

With PPC, you can set daily or monthly budgets, making it a flexible advertising option for businesses of all sizes.

Measurable Results

Every click, impression, and conversion is trackable, allowing you to analyse performance and refine your campaigns for better results.

How Google PPC Can Drive More Sales

By working with Jennifer Cornish Design on your PPC campaigns, you’ll benefit from a comprehensive, results-driven strategy that focuses on delivering more sales for your business. Here’s how we can help you boost sales through Google PPC:

  • Attract High-Intent Customers: PPC targets users who are actively searching for your products or services, meaning they’re already interested and ready to buy.
  • Increase Conversions with Optimised Ads and Landing Pages: Our optimised ad copy and landing page strategies ensure that you’re turning clicks into conversions, whether that’s a sale, a lead, or an inquiry.
  • Maximise Your Return on Investment: With ongoing monitoring and optimisation, we ensure that every pound you invest in PPC delivers measurable results and a strong return on investment.
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FAQS ON GOOGLE PAID ADS

The budget for a PPC campaign varies based on factors like industry, target keywords, and competition. A typical small to medium-sized business may start with a budget of £500 to £5,000 per month. The cost-per-click (CPC) for keywords in your industry will also influence how much you should spend. A higher budget allows for more clicks and visibility, but it’s crucial to focus on optimizing campaigns for conversions. Set a budget that aligns with your goals, monitor performance regularly, and adjust as needed to ensure a positive return on investment (ROI).

SEO (Search Engine Optimisation) focuses on improving your website’s organic rankings over time, while PPC (Pay-Per-Click) delivers instant visibility through paid ads. SEO is a long-term strategy that builds authority and generates free traffic, but it can take months to see results. PPC, on the other hand, offers immediate traffic and is ideal for short-term campaigns or promoting specific offers. For most businesses, a combination of both SEO and PPC is ideal. PPC is better for immediate sales, while SEO ensures long-term growth and sustained traffic.

Google Ads can increase sales by targeting potential customers when they are actively searching for products or services you offer. With PPC, your ads are displayed at the top of search results, increasing visibility and attracting qualified traffic. By targeting relevant keywords and demographics, Google Ads ensures that you’re reaching the right audience. Additionally, with Google’s detailed tracking and analytics, you can monitor your campaigns in real-time, optimizing for better performance. This direct approach can drive more conversions and improve ROI, making it an effective way to grow your sales.

PPC (Pay-Per-Click) advertising is a model where advertisers pay a fee each time someone clicks on their ad. Common platforms for PPC include Google Ads and Bing Ads. Advertisers bid on specific keywords relevant to their business, and their ads appear when users search for those terms. If a user clicks on the ad, the advertiser pays for that click. The goal is to drive targeted traffic to a website, where the visitor can complete a desired action, such as making a purchase or filling out a form. PPC allows businesses to reach potential customers quickly and efficiently.

Partner with Jennifer Cornish Design for PPC Success

At Jennifer Cornish Design, we understand that effective PPC advertising is about more than just driving traffic—it’s about driving the right traffic and turning that traffic into sales. Our expert team will work with you every step of the way to create, manage, and optimize your Google PPC campaigns for maximum success. Whether you’re new to PPC or looking to improve your existing campaigns, we’re here to help.

Contact us today to learn more about how our PPC services can help your business grow and generate more sales.