What Are Backlinks And How Can They Help Your SEO?

man at desk

If you’re interested in learning more about SEO, you’ll want to know about backlinks. In this article, we’ll explain what backlinks are and how they can give your website an SEO boost. Jennifer Cornish Design is an SEO agency in Berkshire. If you’d like us to help you gain backlinks and improve your SERP results, contact us today.

What are backlinks?

Essentially, backlinks are links from one page on a website to a page on another website. They indicate to search engines that a website is supported or respected by other websites. You might also see backlinks referred to as inbound links.

They are relevant to SEO because they are considered an important ranking factor by most search engines. Why? Because they are useful to the search engines. They tell them something about your website.

Why are backlinks useful?

Backlinks signal to search engines (like Google) that your website’s content is so valuable that other websites are sending its visitors to it and view it as a relevant, trustworthy source. You can think of backlinks as votes of confidence from other websites. The more backlinks you have, the more ‘votes’ a search engine will see for your site.

Search engines have a tough job deciding which websites to promote and rank highly for certain searches. There are lots of poor quality and misleading websites around, so any indication that a website is verified and respected by others is well received by search engines.

Google changes its algorithm fairly frequently, but you can be confident that backlinks will always remain a significant ranking factor. This is why they are an important element to consider in your SEO strategy.

How can I use backlinks?

If you’re hoping to use backlinks as part of your SEO strategy, you’ll need to focus on getting high-quality backlinks to your site. As Google views some websites as more trustworthy than others, you’ll want links from these trusted sites. A higher number of backlinks isn’t necessarily better if they are all from poor-quality sites that Google deems as having little domain authority.

You’ll also want to achieve:

  • Backlinks from numerous sites, not just lots of links from one site
  • Backlinks from sites that are topically related to your site
  • Backlinks that aren’t paid for or sponsored

So, how do you get more backlinks? Ensure your website has plenty of linkable assets — something worth linking to, like a blog, video, survey etc. Whatever it is, it needs to be a valuable, high-quality piece of content. Ensuring your content is top-notch is step one to gaining backlinks, but there are numerous strategies you can consider to help you build on this. Why not take a look at this blog from Semrush on how to get backlinks?

Backlinks can be time-consuming to earn, so it might be useful to get help from an experienced and knowledgeable SEO agency, like us.

Jennifer Cornish Design | SEO agency Berkshire 

If you’re looking for SEO support for your Berkshire business, the Jennifer Cornish Design team can help. As a top web design company based in Berkshire, we specialise in everything from web and graphic design to print, branding and logos. With expertise in Google SEO and PPC, video, and general marketing, we’re here to give your business a boost in whatever sense it needs it.
Ready to learn how we can help you? Give us a call today. We’d love to learn more about your business and further detail our services. Also, why not take us up on a free website audit?