No matter what industry you work in, your website can be a powerful marketing tool. To get the best results, you want to ensure that customers visiting your site have a great experience. A good website is easy to navigate and fulfils the customer’s needs efficiently — but how do you make sure your site usability is up to scratch?
Here’s how great UX web design can help your Berkshire business.
What is UX design?
UX, or ‘user experience’, revolves around the way a visitor interacts with your site. UX designers aim to make a website as user-friendly, accessible and enjoyable as possible. UX covers a range of areas — from site architecture and coding to web design and content.
Usability and UX go hand in hand. The more usable visitors find your website, the more likely they are to buy your product or service. By ensuring your site has a well-thought-out design with clear navigation and easy-to-read content, you’ll be able to boost traffic, engagement, and sales.
How can great UX design improve your website’s usability?
Whether you’re considering designing a website yourself or want to hire a web design agency for your Berkshire based company, there are a few key ways that excellent UX design can improve your website’s usability.
Navigation
A site visitor should be able to find the information they want quickly and easily. Clear, visible menus that lead to relevant content will help customers get from A to B with minimal fuss. Top UX designers will consider the customer’s needs and desires to create an intuitive user journey.
Responsiveness and mobile optimisation
As people are using phones and mobile devices to search online more and more, it’s increasingly important to produce a mobile-friendly website. Pages that are slow to load on mobile devices can be frustrating and lead to higher bounce rates. If potential customers have to scroll along the screen to find CTA buttons or your mobile site has invasive pop-ups, they may decide to look elsewhere.
Good UX design can iron out these issues, so your website visitors get a smooth experience.
What’s more, Google’s 2015 algorithm update means that any sites that aren’t optimised for mobile devices receive a penalty. As such, mobile optimisation can boost your website’s rankings as well as creating a positive user experience.
Aesthetics
Does your website look good? Does it convey your brand’s personality? Poor web design may be letting your site down. It’s important to make sure everything on your page is clear, easy to read, and aesthetically pleasing.
Too much text, for instance, can be off putting, making it difficult for a customer to navigate information. Don’t be afraid of white space! You can also break up text with relevant images that add to the user experience.
It’s a similar story when it comes to your colour scheme — clarity is key. You want your text to stand out clearly on the background colour so users can get the most out of your content. If you use hyperlinks, make sure they stand out so the customer can click on them to get to relevant pages. Are your call to action (CTA) buttons clear and enticing?
Web design in Berkshire
Whether you’re a local Berkshire business or provide services around the world, at Jennifer Cornish, we can help boost your website’s usability and user experience.
As a leading design agency in Newbury, we can help in all areas of digital marketing — from branding and logos to SEO and web development.
If you have an existing website, we can carry out a website assessment review and SEO audit to work out how to take your website to the next level. Alternatively, if you’re starting from scratch, we can get you on the right track.
Why not get in touch today?
