As social media continues to dominate our online lives, the way in which we consume content is rapidly evolving. The latest player in the game is TikTok, a video-sharing app that has taken the world — and SEO agencies in Berkshire — by storm.
What is TikTok?
TikTok is a social media app that allows users to create and share short videos, usually set to music. Launched in 2016, it has quickly become one of the most popular apps on the planet, with over one billion active users. TikTok is particularly popular with younger audiences, with 70% of 18 to 19-year-olds using it, and 56% of people aged 20-29 according to Statista.
As an SEO agency, we have seen how video marketing has become a crucial tool for businesses looking to engage with their audiences and attract new customers. And when it comes to platforms, TikTok is the ultimate video marketing tool.
Why is TikTok so popular?
TikTok’s success can be attributed to several factors. The platform focuses on short-form video, making its content incredibly easy to consume. In a world where attention spans are becoming shorter, TikTok’s 60-second limit is the perfect length to keep users engaged without overwhelming them.
The app also has a fun, creative and entertaining vibe that appeals to its predominantly younger user base. The app’s content is often humorous, and the ability to add music and special effects to videos has led to a wave of viral challenges and trends that have captured the imagination of millions of people.
What are the benefits of using TikTok for video marketing?
For businesses, TikTok offers several benefits by providing an opportunity to reach a huge audience of young, engaged users. With over a billion active users, TikTok represents a massive potential audience for businesses looking to expand their reach.
TikTok’s focus on creativity and entertainment also provides a unique opportunity for brands to connect with their audiences in a more informal and lighthearted way.
The app’s algorithm means that businesses can reach users who are interested in their products or services. By using targeted hashtags and keywords, businesses can ensure that their content is seen by the right people, which can lead to increased engagement and conversions.
What are the cons of using TikTok for video marketing?
While TikTok offers many benefits for businesses, there are also some potential drawbacks to be aware of. First and foremost, it’s important to remember that the app’s user base is predominantly young, which may not be the target audience for all businesses. This means that some businesses may not see a significant return on investment from using the app.
Additionally, TikTok’s focus on short-form video format may not be suitable for all businesses. Some brands may find it difficult to convey their message in such a short period of time, which can limit the effectiveness of their video marketing efforts.
Last but not least, TikTok’s algorithm can be unpredictable, which means that businesses may struggle to achieve consistent results from their video marketing efforts. This unpredictability can make it difficult to plan and execute an effective video marketing campaign on the app.
Is TikTok the next best thing in video marketing?
While TikTok certainly offers many benefits for businesses looking to engage with younger audiences, its focus on short-form video and unpredictable algorithms may not be suitable for all businesses.
That being said, TikTok’s explosive growth and massive user base make it an app that businesses simply can’t ignore.
Video marketing services at Jennifer Cornish
Video is an excellent digital medium to exhibit your business, and its popularity is on the rise. Despite common assumptions, it is not as costly as you may think.